Using video in e-mail
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I stumbled across a great article at BtoB Online about using video in email. For businesses wanting to extend the value of their email marketing content — video by email is a great opportunity. For those who are more technically inclined, the article has some great tips for using video in email messages to subscribers and mentions the success rate of one particular company using this new technology.
As with any email marketing plan, businesses need to be sure to provide relevant content in their video email campaigns. This as a great opportunity to improve upon current email marketing content and more effectively communicate with subscribers on a personal level. If your business is currently sending out newsletters or other subscription-based information, it might be time to consider adding a video component to them.
Some ideas for content:
- Your people: Our businesses are ultimately all about the relationships we have with the people we call customers. What a great way to tell your customers more about who you are, build their trust, and strengthen relationships! Don’t limit it to CEO’s, owners and managers! Include the whole team!
- Improving the lives of your customers (a.k.a Your product or service): Approached from a customer-centric perspective, think about ways you could reach out to the needs of your customers and show them how you and your products or services make their lives better.
- What makes you special: Without “tooting your own horn” there are many ways to show your customers just what it is that makes you special. You are special! You are unique! So talk about that.
- Solicit feedback: Your customers have ideas. They know what will make their lives better. Be sure to not only ask for their thoughts, but provide a convenient way of doing so. This is a very important part of the communication process. Marketing should be a two-way conversation!!! Make it so.
All right. Enough from me. What do you think? Are there ways your business could utilize video email to better connect with people? What did I leave out?
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