The (virtual) elevator pitch.
by
I was reading an article this evening about elevator pitches on the IowaBiz.com web site. In it Adam Steen talks about how we all need to have a quick pitch that we can whip out every time someone asks “What do you do?” After all, we encounter potential clients or people who know potential clients everywhere we interact with others. Be it at church, the bank, the gas station, a concert, a meeting, or an official networking event, that “What do you do?” question is bound to be asked, and it would behoove us to have a pitch ready.
That got me thinking… If it’s such a great way to quickly tell others what we’re all about, wouldn’t it work to use that same line of thinking, turn that pitch into an interactive video and put it up on our web sites?
Think about it. You have your business web site. What’s up on the home page? Does it do a good job of really pitching what makes you special and different? Does it do a good job of quickly telling people what you are all about? That’s kind of a tall order for a single page isn’t it?
Imagine that one minute pitch you’ve been practicing and honing over the years to toss out at dinner parties and golf outings being utilized to grab the attention of people who visit your site! In short order, they’ll know at least enough about you to know whether or not they need to dig deeper. Plus, they’ll get to meet you! And we all prefer to do business with people we have met, versus people we have not met, right? I know I do.
I have a thousand thoughts on some really creative ways to do this. I’ll share them over time, but I would love to hear what thoughts you have about this idea.
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Andy Brudtkuhl says:
We are doing something like this very soon. We’ve been planning on it and now we’ve got a camera and should have some time soon.
It should be fun
May 11th, 2007at 9:31 am
Adam Steen says:
Great thought and thanks for the mention!
I think you’re dead on. As I work the ground and introduce people to our business, I need to be sure our site is doing the same. We’re currently working on revamping the look and feel of our site. To be quite honest, it has been a real challenge to turn our content into a ‘virtual elevator pitch.’
Whenever you’re ready… I want to have coffee and bounce ideas back and forth!
May 11th, 2007at 9:43 am
chris says:
Hey Andy, you’ll have to keep me posted on your progress!
Adam, coffee is my middle name! I’d be happy to meet for an idea bouncing discussion. Next week is fairly open for me!
May 11th, 2007at 10:22 am
Adam Steen says:
Chris, shoot me an e-mail with some times. I’m in.
asteen@transcm.com
May 14th, 2007at 9:21 am