Don’t put video in a box!
by
Why shouldn’t you put video in a box? Well, you can. And it’s perfectly fine. I just wanted to point out that video on the web need not live in that standard old rectangular box shape we’ve all been parking ourselves in front of for decades.
Granted, video cameras still record images in that shape, but with a few tricks and some cropping or masking, that video can take on new life as a really long or really tall rectangle, a square, a circle, an organic shape, or anything the mind can imagine… With a few more tricks, it can even ‘float’ on a page without any confining borders whatsoever.
Ok. “Great,” you say, “but so what?”
I’m just suggesting that we try to think outside of the boundaries that seem set in stone. Video has always been a rectangle. And a very squarish one at that… well, with HDTV it’s wider, but still not much different.
Things that are different, get noticed. Unique ways of delivering information cause viewers to pause (parden the pun) and pay attention a little bit more.
Just something to think about as we explore the new video possibilities that are becoming available to us as a powerful new tool to communicate ideas and information. Boxes are fine, just don’t be constrained by them.
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