Make it sticky
by
Boy did this week get away from me fast!! It’s been a busy week here at Zeppelin HQ, and I’m afraid I just got buried with other projects. Enough dilly-dallying, let’s get back to it!!
A lot of small business owners suffer from a lack of understanding about the concept of “stickiness” when it comes to their internet marketing efforts.
Most business people don’t think of their web sites as a “destination”, instead they think of their web site as merely an online brochure, dutifully on watch 24/7, waiting to offer a few tidbits of information for the next passer-by… hoping that if enough traffic zips by, at least a few will be interested. And many fall into the trap of “Search Engine Optimization is King.” (If so then I assume that CONTENT is but a lowly peasant… more on that another day.)
Back to my point. Unfortunately, these business owners really miss the boat when it comes time to really connect with customers. Web sites need to stay relevant, current, and true to the brand, but most of all they need to give visitors a reason to visit, a reason to stay, and a reason to return. They need to make it sticky.
If your web site is just another “quick-scan and leave” brochure site, you really need to be looking for ways to make your site sticky. So? How can you do it? What information and content can you offer your potential customers that will keep bringing them back again and again? NOTHING? Think harder. Still can’t think of anything? Think it’s too expensive? If so, we need to talk.
Technorati Tags: internet marketing, brochure site, sticky web
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