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	<title>Comments on: Increase Offline Effectiveness With Online Content</title>
	<link>http://blog.zeppelinmedia.net/archives/41</link>
	<description>New media &#038; web video ideas to promote your business</description>
	<pubDate>Sat, 22 Nov 2008 22:29:46 +0000</pubDate>
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		<title>by: Andy Brudtkuhl</title>
		<link>http://blog.zeppelinmedia.net/archives/41#comment-168</link>
		<pubDate>Tue, 26 Jun 2007 22:49:18 +0000</pubDate>
		<guid>http://blog.zeppelinmedia.net/archives/41#comment-168</guid>
					<description>Yes we definitely need to. You would think in 2007 most companies would have figured that out. I guess that's what we are here for.</description>
		<content:encoded><![CDATA[<p>Yes we definitely need to. You would think in 2007 most companies would have figured that out. I guess that&#8217;s what we are here for.
</p>
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		<title>by: Chris Punke</title>
		<link>http://blog.zeppelinmedia.net/archives/41#comment-165</link>
		<pubDate>Tue, 26 Jun 2007 20:22:13 +0000</pubDate>
		<guid>http://blog.zeppelinmedia.net/archives/41#comment-165</guid>
					<description>Thanks for adding to the conversation, Andy!

I too have gone elsewhere to find what I am looking for because if I don't find what I need the first place I look, a Google search is but a mouse click away!

Businesses need to keep that in mind EVERY time they spend a penny on marketing.

Hopefully we can help people understand the power of interaction via the web, and help them leverage that to give their customers what they need to make informed decisions.</description>
		<content:encoded><![CDATA[<p>Thanks for adding to the conversation, Andy!</p>
<p>I too have gone elsewhere to find what I am looking for because if I don&#8217;t find what I need the first place I look, a Google search is but a mouse click away!</p>
<p>Businesses need to keep that in mind EVERY time they spend a penny on marketing.</p>
<p>Hopefully we can help people understand the power of interaction via the web, and help them leverage that to give their customers what they need to make informed decisions.
</p>
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		<title>by: Andy Brudtkuhl</title>
		<link>http://blog.zeppelinmedia.net/archives/41#comment-163</link>
		<pubDate>Tue, 26 Jun 2007 18:11:11 +0000</pubDate>
		<guid>http://blog.zeppelinmedia.net/archives/41#comment-163</guid>
					<description>Great commentary Chris. I don't understand why all marketing copy does not come with a URL as an industry standard. I think it's natural in this age of consumerism that most people refer to the web for initial research on anything they are buying. I research everything I buy on the web - although I usually purchase it there too.

I've seen the same 'lack of website mentioned' on many local commercials. I would say several local businesses have lost my potential business because they have not provided me with adequate information on the web.</description>
		<content:encoded><![CDATA[<p>Great commentary Chris. I don&#8217;t understand why all marketing copy does not come with a URL as an industry standard. I think it&#8217;s natural in this age of consumerism that most people refer to the web for initial research on anything they are buying. I research everything I buy on the web - although I usually purchase it there too.</p>
<p>I&#8217;ve seen the same &#8216;lack of website mentioned&#8217; on many local commercials. I would say several local businesses have lost my potential business because they have not provided me with adequate information on the web.
</p>
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