A Lesson in Partnerships: Google Search for Bourne
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Coming up on Monday, July 16, Google is launching a promo for the upcoming third Bourne movie, Bourne Ultimatum. Dubbed The Ultimate Search for Bourne with Google, this new promo idea from Universal Pictures and Google will simultaneously help raise awareness of the movie as well as drive viewers to Google’s products: search, maps, images, translation, gadgets, and YouTube.
What a creative way to jointly promote the products of two very different companies!!
What ways could your business partner with another to creatively promote both your businesses?
Technorati Tags: google, bourne, jason bourne, bourne ultimatum, universal pictures, google search, google maps, google images, google translation, google gadgets, youtube
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