User Generated Video: Minnesota Tourism
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User generated content is a hot topic right now. Many businesses are trying to encourage their customers to submit content (photos, video, etc.) as part of their new media marketing efforts.
One really fantastic example is in this case not a business but the State of Minnesota’s tourism office. They’re calling the campaign “My Favorite Minnesota.” The basic premise of this new marketing campaign is “Who knows more about having fun in Minnesota than Minnesotans?“
They started out by recruiting 15 “experts” on different travel and tourism interests in the state who put together their lists of favorite destination spots. The lists include photos, videos, personal rankings, and more. Altogether it’s a whole lot of really great information for anyone interested in doing any traveling in Minnesota.
To expand on their base site, they are running a contest to encourage other enthusiasts to create their own lists of favorite places, and asking them to submit photos and video as well. This is a GREAT way to enlist the help of others to make a fantastic tool even better.
Are there ways your business could do something like this to encourage your customers to submit content that can help you create a valuable community online?
(Hat tip to Patrick Schaber for making me aware of this great site.)
Technorati Tags: my favorite minnesota, user generated content, video, state of minnesota, tourism
