Collaborative Video
by
Here’s a great idea that gives me the opportunity to talk about collaborative web video.
Google has put together a viral marketing campaign to help “spread” the word about their popular email service Gmail.
As part of the campaign, they are asking users (that would be you and me) to submit their own short 10 second clip passing the Gmail envelope. If they think it’s worthy, they’ll rotate it into the sequence of video clips for the whole world to see. Could be fun! I might just have to participate myself! 
Gifted with words, I am not, so it’s probably easier to see than describe:
So. Now back to how this relates to YOU and YOUR BUSINESS.
- Collaborative video: What a great way to get others involved in helping to promote your brand. What sort of fun video campaign could you put together where you provide the initial concept and your users provide the bulk of the content? This really is fantastic way to get people to participate with you and your brand.
- Viral video: Without a doubt, this campaign will spread like wildfire (hey it appears I’m helping!) The spread will happen for two reasons: 1) it’s fun and unique, plus people like to watch other people being kind of silly. 2) for those who actually submit video, they’re going to not only check back constantly to see if their clip was added, but they’re also going to tell all their friends to watch too! See? Like wildfire! What unique ideas can you come up with to watch your video marketing campaign spread like wildfire?
Very cool, indeed. This gets my mind swirling with possibilities.
Here’s one example: I have yet to meet Mitch Matthews, but something like this could do wonders to help get some major traction for his game, “Q“. (Mitch, you can send me a check for the idea when the money rolls in!) 
Hat tip and a nod to TJ Mapes of GetANewBrowser. Thanks for the idea and inspiration!
Technorati Tags: collaborative, collaborative video, web video, video, viral, viral video, TJ Mapes, Gmail, Google, YouTube, Mitch Matthews, Q, Do you Q
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