Embrace web video
by
Steve Rosenbaum with iMedia Connection posted a great article on web video that I think has some great points.
1. It’s never too early to adopt a new technology.
Sure, you’re not going to be a pro at it right away. It might not even generate much traffic or revenue at first. But, you will gain a great deal of knowledge about what to do and how to do it, so that down the road when your competition starts using the new technology, you’re already way ahead in the game.
2. Your video, their video… Use what makes the most sense for you and your business model.
Steve talks a lot about using other people’s content (er, video) and for most businesses that might be a great way to get started. Using found video (say YouTube videos or Google videos) to help educate and entertain your customers is a great way to begin building some interest in your brand. but most certainly the best thing you can do is to start creating and publishing your own content. That content can become a traffic generator in the short term, and possibly even a revenue stream in the future as you become an “expert” in your subject with a library of videos to draw upon. There are a lot of possibilities here.
The other thing I’ll mention that Steve didn’t, is that using web video that you create helps you connect with your customers. Whenever they see your face and hear your voice, they get to know you better. The better they “know” you, the more they will associate your brand with YOU. And let’s face it, there’s no better sales person for your business than YOU.
So get started. It’s never too early to adopt new technologies.
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IgnotoCoock says:
Two new studies show why some people are more attractive for members of the opposite sex than others.
The University of Florida, Florida State University found that physically attractive people almost instantly attract the attention of the interlocutor, sobesednitsy with them, literally, it is difficult to make eye. This conclusion was reached by a series of psychological experiments, which were determined by the people who believe in sending the first seconds after the acquaintance. Here, a curious feature: single, unmarried experimental preferred to look at the guys, beauty opposite sex, and family, people most often by representatives of their sex.
The authors believe that this feature developed a behavior as a result of the evolution: a man trying to find a decent pair to acquire offspring. If this is resolved, he wondered potential rivals. Detailed information about this magazine will be published Journal of Personality and Social Psychology.
In turn, a joint study of the Rockefeller University, Rockefeller University and Duke University, Duke University in North Carolina revealed that women are perceived differently by men smell. During experiments studied the perception of women one of the ingredients of male pheromone-androstenona smell, which is contained in urine or sweat.
The results were startling: women are part of this repugnant odor, and the other part is very attractive, resembling the smell of vanilla, and the third group have not felt any smell. The authors argue that the reason is that the differences in the receptor responsible for the olfactory system, from different people are different.
It has long been proven that mammals (including human) odor is one way of attracting the attention of representatives of the opposite sex. A detailed article about the journal Nature will publish.
Nov 16th, 2007at 5:44 am