Building a Strong Desktop Brand Presence
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Getting your brand on users’ desktops is an incredible way to build interaction with your customers. By pushing timely, useful and relevant content directly to their desktops, you establish a relationship with your clients that builds over time. Imagine, you get to decide what your customers see on their desktops all day long! What power! Oh the breadth of possibilities to interact! It really is an exciting new technology that has enormous possibilities.
For a quick example: imagine a travel agency being able to push the latest vacation deals to a tiny little application on their customers’ desktops right at the moment the deal is the hottest! Those travel customers will be thrilled they can get such great deals without ever having to open a browser window and navigate to a web site to see if there are any new deals that might be of interest, and even better — no mass emails clogging up that already spammy email account. It’s just right there on the desktop all day long.
Or, a retail store could offer a “DAILY DEAL” that could only be available through a desktop widget. That gives incentive for shoppers to get that brand on the desktop. And gives stores an incredible opportunity to serve its customers!
I came across an article by Joe Lichtenberg at iMedia Connection on how to “B.U.I.L.D.” a rich media desktop application to help extend your brand. It offers some great food for thought on the incredible opportunities that desktop branding offers.
So, in what ways could your business build interaction with your customers? I’d like to hear your thoughts! 
