7 Ways to Promote Your Web Videos - Web Video Doctor
Online Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content - Robin Good
Half of US to Watch Online Video by 2008 - Marketing Charts
Users Prefer Professionally-Produced Video - Clickz
SCAMPER your way to better blogging - Converstations
Technorati Tags: video, promotion, marketing, blogging
Sphere: Related ContentLook to the right… Over there, that right-hand column of stuff…
Yep, we’ve posted some new useful links for you.
Hopefully you’ll find these helpful. Is there anything we can do to improve them?
Any other ideas for link lists that you’d find useful? We’ll try to help as best we can!!
Technorati Tags: video links, web video, blog links, shared blog posts, blogroll
Sphere: Related ContentUser generated content is a hot topic right now. Many businesses are trying to encourage their customers to submit content (photos, video, etc.) as part of their new media marketing efforts.
One really fantastic example is in this case not a business but the State of Minnesota’s tourism office. They’re calling the campaign “My Favorite Minnesota.” The basic premise of this new marketing campaign is “Who knows more about having fun in Minnesota than Minnesotans?“
They started out by recruiting 15 “experts” on different travel and tourism interests in the state who put together their lists of favorite destination spots. The lists include photos, videos, personal rankings, and more. Altogether it’s a whole lot of really great information for anyone interested in doing any traveling in Minnesota.
To expand on their base site, they are running a contest to encourage other enthusiasts to create their own lists of favorite places, and asking them to submit photos and video as well. This is a GREAT way to enlist the help of others to make a fantastic tool even better.
Are there ways your business could do something like this to encourage your customers to submit content that can help you create a valuable community online?
(Hat tip to Patrick Schaber for making me aware of this great site.)
Technorati Tags: my favorite minnesota, user generated content, video, state of minnesota, tourism
A Few months back I posted some thoughts about Adam Steen’s post on encouraging business owners to get working on an elevator pitch. (Also check out his main blog site if you’re not a regular reader.)
My suggestion was to record yourself pitching your idea on video. A virtual elevator pitch.
Apparently I wasn’t the only one thinking along these lines. It seems a new video sharing community has popped up in the last month funded by Paypal co-founder Peter Thiel, and former Chairman of MySpace, Richard Rosenblat, among others.
The new video community, Vator.tv, (as in elevator pitch) is designed to give business owners, entrepreneurs, investors, and others a place to pitch ideas using video, and to learn about other businesses, pitches and ideas… all the while networking with other like-minded, forward-thinking people.
Sounds to me like a great idea!! The business community has been waiting for a “YouTube for business” and I feel like this idea has incredible potential!! If nothing else, this new community gives business owners another tool to reach a more business-specific audience than some of the other well-known video communities.
Again, that’s Vator.tv. Check it out!
[If anyone doesn’t know, we’re working on putting together several packages to help entrepreneurs use video to promote their businesses. We’ll be offering consulting, video production, editing, hosting, and assistance with posting to various video communities. Stay tuned or give us a shout for more details!]
Technorati Tags: video promotion, video pitch, web video, vator, elevator pitch, youtube for business, youtube, adam steen
Sphere: Related ContentComing up on Monday, July 16, Google is launching a promo for the upcoming third Bourne movie, Bourne Ultimatum. Dubbed The Ultimate Search for Bourne with Google, this new promo idea from Universal Pictures and Google will simultaneously help raise awareness of the movie as well as drive viewers to Google’s products: search, maps, images, translation, gadgets, and YouTube.
What a creative way to jointly promote the products of two very different companies!!
What ways could your business partner with another to creatively promote both your businesses?
Technorati Tags: google, bourne, jason bourne, bourne ultimatum, universal pictures, google search, google maps, google images, google translation, google gadgets, youtube
Sphere: Related ContentMonetizeMedia allows content owners to make money on their videos, publishers to create communities around video content, and advertisers a new medium to reach their audience. Hat tip to Greg Verdino for the link.
UstreamTV is a platform that provides live interactive video for everyone.
Anyone with a camera and an Internet connection can use Ustream to broadcast to a global audience. Hat tip to Rodney Rumford for the link. Rodney also is involved in a couple of interesting new web 2.0 video-related technology startups: VideoSticky.com and Mojopages.com
Welcome to TV 2.0!! New video startup Joost.com has entered pubic beta. TechCrunch has been giving out free invites to readers who are interested. Already many high-profile networks and content providers are supplying free video content for Joost.
An interesting new concept in user-generated commercials has popped up. Startup Qoof.com dubs its video library “USERMERCIALS”. According to their web site, you can upload your own usermercial and they will give you $5.00.
Startup veotag.com is offering businesses the ability to “tag” their audio and video to create links that jump right to the appropriate location in a video file, create chapter headings, tables of contents and allow search engines the ability to see what’s inside audio or video files.
For travelers, and those using maps to “explore” new places… EveryScape is a new startup that is planning to mash up maps with 360 degree virtual tours (maybe video too?). As it stands right now, the concept is great, but I would say they have a little work to do on their user interface. I found it extremely cumbersome to use. If they don’t fix it, they’re going to lose users from the get-go. Cool idea though.
That’s it for the video links today! If anyone has any other interesting video sites worth sharing, shoot me an email or post in comments below.
Sphere: Related ContentWhy shouldn’t you put video in a box? Well, you can. And it’s perfectly fine. I just wanted to point out that video on the web need not live in that standard old rectangular box shape we’ve all been parking ourselves in front of for decades.
Granted, video cameras still record images in that shape, but with a few tricks and some cropping or masking, that video can take on new life as a really long or really tall rectangle, a square, a circle, an organic shape, or anything the mind can imagine… With a few more tricks, it can even ‘float’ on a page without any confining borders whatsoever.
Ok. “Great,” you say, “but so what?”
I’m just suggesting that we try to think outside of the boundaries that seem set in stone. Video has always been a rectangle. And a very squarish one at that… well, with HDTV it’s wider, but still not much different.
Things that are different, get noticed. Unique ways of delivering information cause viewers to pause (parden the pun) and pay attention a little bit more.
Just something to think about as we explore the new video possibilities that are becoming available to us as a powerful new tool to communicate ideas and information. Boxes are fine, just don’t be constrained by them.
Sphere: Related ContentI was reading an article this evening about elevator pitches on the IowaBiz.com web site. In it Adam Steen talks about how we all need to have a quick pitch that we can whip out every time someone asks “What do you do?” After all, we encounter potential clients or people who know potential clients everywhere we interact with others. Be it at church, the bank, the gas station, a concert, a meeting, or an official networking event, that “What do you do?” question is bound to be asked, and it would behoove us to have a pitch ready.
That got me thinking… If it’s such a great way to quickly tell others what we’re all about, wouldn’t it work to use that same line of thinking, turn that pitch into an interactive video and put it up on our web sites?
Think about it. You have your business web site. What’s up on the home page? Does it do a good job of really pitching what makes you special and different? Does it do a good job of quickly telling people what you are all about? That’s kind of a tall order for a single page isn’t it?
Imagine that one minute pitch you’ve been practicing and honing over the years to toss out at dinner parties and golf outings being utilized to grab the attention of people who visit your site! In short order, they’ll know at least enough about you to know whether or not they need to dig deeper. Plus, they’ll get to meet you! And we all prefer to do business with people we have met, versus people we have not met, right? I know I do.
I have a thousand thoughts on some really creative ways to do this. I’ll share them over time, but I would love to hear what thoughts you have about this idea.
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