Coming up on Monday, July 16, Google is launching a promo for the upcoming third Bourne movie, Bourne Ultimatum. Dubbed The Ultimate Search for Bourne with Google, this new promo idea from Universal Pictures and Google will simultaneously help raise awareness of the movie as well as drive viewers to Google’s products: search, maps, images, translation, gadgets, and YouTube.
What a creative way to jointly promote the products of two very different companies!!
What ways could your business partner with another to creatively promote both your businesses?
Technorati Tags: google, bourne, jason bourne, bourne ultimatum, universal pictures, google search, google maps, google images, google translation, google gadgets, youtube
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Getting your brand on users’ desktops is an incredible way to build interaction with your customers. By pushing timely, useful and relevant content directly to their desktops, you establish a relationship with your clients that builds over time. Imagine, you get to decide what your customers see on their desktops all day long! What power! Oh the breadth of possibilities to interact! It really is an exciting new technology that has enormous possibilities.
For a quick example: imagine a travel agency being able to push the latest vacation deals to a tiny little application on their customers’ desktops right at the moment the deal is the hottest! Those travel customers will be thrilled they can get such great deals without ever having to open a browser window and navigate to a web site to see if there are any new deals that might be of interest, and even better — no mass emails clogging up that already spammy email account. It’s just right there on the desktop all day long.
Or, a retail store could offer a “DAILY DEAL” that could only be available through a desktop widget. That gives incentive for shoppers to get that brand on the desktop. And gives stores an incredible opportunity to serve its customers!
I came across an article by Joe Lichtenberg at iMedia Connection on how to “B.U.I.L.D.” a rich media desktop application to help extend your brand. It offers some great food for thought on the incredible opportunities that desktop branding offers.
So, in what ways could your business build interaction with your customers? I’d like to hear your thoughts! 
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Until recently, I have to admit, I wasn’t all that interested in “widgets” (you may have heard of them as “gadgets” if you are a Vista or Google user). I thought they were just way too simple of applications to be very useful. After reading a whole lot of buzz in the tech-media about them, I thought maybe I should look into them a bit. To my surprise, what I found was a plethora of useful tools and toys!
If you are not familiar with widgets and gadgets I’ll give you the 10,000 foot overview. They are little applications that run on your desktop and can quickly provide you with useful information on most any topic, or a diversion from reality with games and other toys. You have used things like these before I am sure: a desktop calculator, the old Minesweeper game, a sticky-note pad for quick notes, etc. These are all available as widgets. But what makes widgets really cool is the fact that they can gather up-to-date information from the Internet in real time. 
I have a weather widget that I look at often to check the current temp. Since I’m a web guy, I have a widget that lets me see how many hits my site is getting today. There are widgets for travel that keep you up to date on the latest hot deals. There are widgets that let you see what’s new at your favorite store. There are RSS widgets that let you quickly glance to see if your favorite blog site has any new articles. There are email widgets that watch your web mail and announce when you have new messages. The list goes on and on… sports, games, and so much more.
The nice thing about them is that I can get that up-to-date information without having to touch my browser at all. No Internet Explorer, no Firefox, no Safari. These things just connect directly to where they need to get the information from. It’s a real time savings for many things I do.
Interested?
Check out Yahoo Widgets for both Windows and Mac.
Check out Apple Widgets for you Mac users.
Check out Windows Gadgets for you Vista users.
We will definitely be making some widgets for download in the next few months. For sure one will be a Zeppelin branded widget to put on your desktop so that you can quickly see at-a-glance what’s new on our blog. I can see a few game ideas down the road and a few other ideas too.
If you think you might have a great potential use for a widget for your business, give me a shout! We’d love to explore this hot new technology to help bring your business’ brand to your customers’ desktops.
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