7 Ways to Promote Your Web Videos - Web Video Doctor
Online Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content - Robin Good
Half of US to Watch Online Video by 2008 - Marketing Charts
Users Prefer Professionally-Produced Video - Clickz
SCAMPER your way to better blogging - Converstations
Technorati Tags: video, promotion, marketing, blogging
Sphere: Related ContentHere’s a great idea that gives me the opportunity to talk about collaborative web video.
Google has put together a viral marketing campaign to help “spread” the word about their popular email service Gmail.
As part of the campaign, they are asking users (that would be you and me) to submit their own short 10 second clip passing the Gmail envelope. If they think it’s worthy, they’ll rotate it into the sequence of video clips for the whole world to see. Could be fun! I might just have to participate myself! 
Gifted with words, I am not, so it’s probably easier to see than describe:
So. Now back to how this relates to YOU and YOUR BUSINESS.
Very cool, indeed. This gets my mind swirling with possibilities.
Here’s one example: I have yet to meet Mitch Matthews, but something like this could do wonders to help get some major traction for his game, “Q“. (Mitch, you can send me a check for the idea when the money rolls in!) 
Hat tip and a nod to TJ Mapes of GetANewBrowser. Thanks for the idea and inspiration!
Technorati Tags: collaborative, collaborative video, web video, video, viral, viral video, TJ Mapes, Gmail, Google, YouTube, Mitch Matthews, Q, Do you Q
Sphere: Related ContentLook to the right… Over there, that right-hand column of stuff…
Yep, we’ve posted some new useful links for you.
Hopefully you’ll find these helpful. Is there anything we can do to improve them?
Any other ideas for link lists that you’d find useful? We’ll try to help as best we can!!
Technorati Tags: video links, web video, blog links, shared blog posts, blogroll
Sphere: Related ContentUser generated content is a hot topic right now. Many businesses are trying to encourage their customers to submit content (photos, video, etc.) as part of their new media marketing efforts.
One really fantastic example is in this case not a business but the State of Minnesota’s tourism office. They’re calling the campaign “My Favorite Minnesota.” The basic premise of this new marketing campaign is “Who knows more about having fun in Minnesota than Minnesotans?“
They started out by recruiting 15 “experts” on different travel and tourism interests in the state who put together their lists of favorite destination spots. The lists include photos, videos, personal rankings, and more. Altogether it’s a whole lot of really great information for anyone interested in doing any traveling in Minnesota.
To expand on their base site, they are running a contest to encourage other enthusiasts to create their own lists of favorite places, and asking them to submit photos and video as well. This is a GREAT way to enlist the help of others to make a fantastic tool even better.
Are there ways your business could do something like this to encourage your customers to submit content that can help you create a valuable community online?
(Hat tip to Patrick Schaber for making me aware of this great site.)
Technorati Tags: my favorite minnesota, user generated content, video, state of minnesota, tourism
A Few months back I posted some thoughts about Adam Steen’s post on encouraging business owners to get working on an elevator pitch. (Also check out his main blog site if you’re not a regular reader.)
My suggestion was to record yourself pitching your idea on video. A virtual elevator pitch.
Apparently I wasn’t the only one thinking along these lines. It seems a new video sharing community has popped up in the last month funded by Paypal co-founder Peter Thiel, and former Chairman of MySpace, Richard Rosenblat, among others.
The new video community, Vator.tv, (as in elevator pitch) is designed to give business owners, entrepreneurs, investors, and others a place to pitch ideas using video, and to learn about other businesses, pitches and ideas… all the while networking with other like-minded, forward-thinking people.
Sounds to me like a great idea!! The business community has been waiting for a “YouTube for business” and I feel like this idea has incredible potential!! If nothing else, this new community gives business owners another tool to reach a more business-specific audience than some of the other well-known video communities.
Again, that’s Vator.tv. Check it out!
[If anyone doesn’t know, we’re working on putting together several packages to help entrepreneurs use video to promote their businesses. We’ll be offering consulting, video production, editing, hosting, and assistance with posting to various video communities. Stay tuned or give us a shout for more details!]
Technorati Tags: video promotion, video pitch, web video, vator, elevator pitch, youtube for business, youtube, adam steen
Sphere: Related ContentComing up on Monday, July 16, Google is launching a promo for the upcoming third Bourne movie, Bourne Ultimatum. Dubbed The Ultimate Search for Bourne with Google, this new promo idea from Universal Pictures and Google will simultaneously help raise awareness of the movie as well as drive viewers to Google’s products: search, maps, images, translation, gadgets, and YouTube.
What a creative way to jointly promote the products of two very different companies!!
What ways could your business partner with another to creatively promote both your businesses?
Technorati Tags: google, bourne, jason bourne, bourne ultimatum, universal pictures, google search, google maps, google images, google translation, google gadgets, youtube
Sphere: Related ContentDo you run advertising in offline publications?
Do you spend money on direct mail marketing?
Do you hand out business cards to potential clients?
If you answered yes to any of these questions, this post is for you.
Let me start by telling you a quick story. I recently received a post card in the mail from a local real estate agency. The two pictured agents were trying to get me interested in some town homes for sale here in Ankeny.
In order for someone to contact them they only printed a phone number and a physical address for their office on the card. No web site address… no easy way for me to get more information. Sadly, I think they really mis-spent their money on this mailing, because I cannot imagine anyone in the demographic they were trying to sell to wanting to do anything other than look for more information online. That’s what I would have wanted to do.
And I would not have wanted to land directly on their corporate web site either. No, I would want to go directly to learn more information about these specific properties they were marketing to me.
Imagine if they had constructed either a mini-site, or even a sub-section on their existing site just to provide really great information about these properties. I could have learned about special financing, the qualities that make the neighborhood special, watched video of ducks peacefully floating by on the pond, looked at photos of the properties themselves and maybe even been taken on a virtual tour of the properties by one of the sales people who could have taken the time to build my trust long before I bothered to pick up my phone and call. Now that would have been effective!!
So, you spend time and money trying to get your products and services noticed… how can you use that offline message to bring people online? What details and useful information could you provide online to exponentially increase the power of your message? How can you craft your message in such a way as to encourage people to learn more… on their time… on their terms… online?
Next time you are planning a marketing project, give me a shout. We can work together to develop a plan (offline and online) that empowers your audience to understand all of the things they need to know to make an informed decision.
Technorati Tags: Offline marketing, online marketing, direct mail, mini sites, internet marketing, design
Sphere: Related ContentBeing a relatively new blogger I was unaware of this — but apparently bloggers love to play little games of tag (memes) to help promote other blogs. It seems that Aaron at Prime Advertising & Design recently challenged me to reveal eight random facts about myself and then tag eight other bloggers to respond. Interesting challenge. I’ll try to not make them too dull.
Ok. That should cover my meme, Aaron. Now to tag (or is it blag?) eight unsuspecting folks who may choose if they wish to take part in divulging their deepest secrets as I have:
Technorati Tags: meme, Growth Capitalism, Kate Klein Design, Get A New Browser, Insight Advertising, Small Biz Survival, US Rodeo Supply
Sphere: Related Content
